2012 Collection Creation: Behind the Scenes...

Wednesday, September 14, 2011

Behind the scenes of the 2012 collection creation...

Planning a new collection is the most exciting time of year for the Fiorenza team; each design carries with it a unique meaning, purpose and inspiration and even after 20 years, the creative process never fails to give me a thrill.

These photos take you behind the scenes of the creation of the 2012 collection; fresh, feminine, soft and yet directional, it channels influences of the past, with an injection of chic New York elegance.

The collection will be in stores from January/February next year, but sign up to our eNews VIP for a special sneak peek that we’ll be releasing in coming months!